haku: @indexterm mobile phones / yhteensä: 48
viitteet: 1-10 / 48
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
1.
Optimizing market segmentation for a global mobile phone provider for both targeting and insight
Journal of Advertising Research
2011 : DEC, VOL. 51:4, p. 571-577
 2011 O'Regan, M. (et al.)
2.
Role of resource gap and value appropriation: effect of reputation gap on price premium in online auctions
Strategic Management Journal
2011 : APR, VOL. 32:4, p. 447-456
 2011 Obloj, T.
Capron, L.
3.
Offending users: Designing-in deterrence with mobile telephones
Design Journal
2011 : SEP, VOL. 14:3, p. 323-342
 2011 McCardle, J. (et al.)
4.
Income inequality and technology diffusion: evidence from developing countries
Scandinavian Journal of Economics
2011 : VOL. 113:2 p. 364-387
 2011 Hyytinen, A.
Toivanen, O.
5.
Mobile phone choice: technology versus marketing. The brand effect in the Italian market
European Journal of Marketing
2010 : VOL. 44:5, p. 610-634
 2010 Petruzzellis, L.
6.
Branding of post-purchase ancillary products and services. An application in the mobile communications industry
European Journal of Marketing
2010 : VOL. 44:5, p. 547-566
 2010 Baker, W. E.
Sciglimpaglia, D.
Saghafi, M.
7.
Judging the quality of customer segments: Segmentation effectiveness
Journal of Strategic Marketing
2010 : APR, VOL. 18:2, p. 113-131
 2010 Dibb, S.
Simkin, L.
8.
Mobile call termination
Economic Journal
2009 : JUN, VOL. 119:538, p. 270-307
 2009 Armstrong, M.
Wright, J.
9.
Are consumers what they consume? - Linking lifestyle segmentation to product attributes: An exploratory study of the Chinese mobile phone market
Journal of Marketing Management
2009 : APR, VOL. 25:3-4, p. 295-314
 2009 Zhu, H. (et al.)
10.
An empirical study of consumers' acceptance of wireless advertising (A case study of Iranian mobile device users)
Journal of international marketing and marketing research
2008 : OCT, VOL. 33:3, p. 115-130
 2008 Sanayei, A.
Mirzaei, A.
« edellinen sivu | seuraava sivu »
SCIMA